The modern Chinese consumer seeks to invest in high quality products that improve their livelihood. In this regard “Made In the USA” has been the preference of choice. A U.S. brand with strong North American presence is the perfect candidate to reach a new level of success by strategically expanding into the Chinese market.
In the United States, Amazon.com is the tour de force of e-commerce. If your product shows up 1st in the search results with the highest ratings, your brand is guaranteed success with this model having catapulted numerous smaller brands into household names.
The 4+ star ratings are quite valuable in that they are a collective of “word-of-mouth” testimonials between consumer peers, the most valuable marketing there is.
The Chinese middle class seeks brands that hit on the above key points and with this subset of the national population projected to grow to over 550 million people by the year 2022, more than the entire current U.S. population, your brand can become a powerhouse overnight with exposure on the proper Chinese channels, such as Taobao (Iskyan) .
Timeless Skin Care.
One U.S company that realized it could expand upon its local Amazon.com success and leap into China is Timeless Skin Care.
Their high-quality, natural skin-care products with competitive pricing are a hit on Amazon.com with over 31 products offered, most having hundreds of ratings over 4.5 stars.
Due to such high demand from Chinese consumers, Timeless has had to increase its staff from 1 to 20 and were featured at the Alibaba Gateway ’17 event in Detroit, MI, hosted by Alibaba founder, Jack Ma. (Timeless Skin Care Facebook)
In addition to Taobao, brands can increase awareness by creating company pages on Weibo and WeChat. Collaborating with Chinese Key Opinion Leaders on these sites who can promote the products as lifestyle enhancers is crucial in tapping into the millions of Chinese followers that seek to emulate the KOL’s.